Club Agro – Husqvarna meeting

Meeting in Maybe Robotics Club, Agriculture,

Date: 21’st of April, time 9.00-11.00

In this meeting we will focus on how husqvarna group tackles the new technology challenge and how they innovate across divisions, borders and companies.

Here is how Husqvarna describe the challenge:  

At Husqvarna Group we’ve been working with constant innovation since 1689, it’s in our DNA. Rifles, motorcycles, the world’s first solar powered lawnmower and vibration free chainsaw, diamond tools and demolition robots – the list of our historical achievements can be made long. But innovation is about the future. This is why we are now accelerating our transformation from mechanical to digital, gasoline to battery and manual to autonomous. Through an entrepreneurial approach, we try to take potentially disruptive concepts to the market. This effort includes working with early stage innovations, extensive external partnering and new, user centric, business models. By continuously challenging ourselves, we aim to create even greater experiences for our customers whilst contributing to the wellbeing of our planet. Our innovation is driven by our three divisions and through our innovation lab, where we test and implement at the very forefront of the technical and business evolution. Our innovation lab incorporates both technological development within AI and the cloud, as well as our venture operations.



9.00 Welcome and introduction 

9.15 Husqvarna Group and new business development (by Björn Axling)

Björn Axling leads Husqvarna Group’s innovation efforts that focus outside the core business of the divisions. His work centers around bringing new concepts to market in an agile, fast-paced way. Mostly this is done by combining next generation robotics, AI, digital platforms, sensors, IoT and new business models as well as working with external partners and startups. Björn He has a background as co-founder of a startup, strategic innovation management consulting and leading industry positions. He has a double MSc in Engineering and Entrepreneurship, and as a firm believer in life-long learning, Björn is continuously studying strategy, AI, robotics etc. at e.g. London Business School and MIT.

10.15 – Husqvarna in Denmark  (By Jacob Konnerup)

Jacob Konnerup has newly been selected as new sales manger for Husqvarna professionel in Sweden, but in many years Jacob was heading sales in Denmark. We will take a close look into the product portfolio and also new products coming to the market. Who is the standard end user and where are the main markets?

10.40 – Q&A session with Jacob and Björn

11.00 – Expected end of meeting


About Husqvarna Group – Shaping great experiences

We make a difference to people who shape green spaces and urban environments through our leadership in user-centered and sustainable solutions. With our passion for innovation, we create products and services for customers around the world. We are 13.000 employees across the world, have more than 2.200 patents and annual revenue of 42 bn SEK. We are the world’s leading outdoor robotics company with close to 3 million sold Automowers™, we are also market leaders in Smart gardening and a global #2 in professional power tools for green spaces and forestry.